Free 90-minute live workshop

Stuck with ads? The 3 shifts that make them finally work.

A live 90-minute workshop for creators and business owners with an offer that converts, but ads that don't.

Save my seat

Tuesday, July 28 · 10am PT. Live on Zoom. Replay for registrants.

This workshop is for creators and business owners who are stuck with ads. You have an offer that converts, whether organically or in your early paid tests. But your ROAS isn't where you want it, or you can't figure out how to scale. If that's you, you're in the right place.

The reset

If you ran ads in 2024 and got burned, you ran ads on a different Meta. The 2025 algorithm updates changed what works. Most owners who tried and failed weren't doing it wrong. They were doing it on a setup the algorithm couldn't read.

Three shifts. Not fifty tactics.

01

Measure Like an Owner, Not a Media Buyer.

The metrics you're tracking aren't wrong. They just don't tell you what to fix next. Tony walks through the reframe that changes what you look at, and what you decide from it.

02

How the Algorithm Has Changed Ad Creative (and Everything Else).

The newer algorithm reads your creative as targeting. Most owners are still making ads for a Meta that no longer exists. Tony shows what changed and what it means for the ads you make.

03

See the Entire Funnel, Not Just the Ads.

Great ads can't save a bad funnel. Basic ads can scale a great one.

Half the time the ads aren't the problem. The funnel is. Cold ad traffic reads your page completely differently than your warm list does.

Same budget. Different result.

Before the shifts
  • Metrics that don't tell you what to fix
  • Creative made for a Meta that no longer exists
  • A funnel that converts your list, breaks on cold traffic
  • Guessing which of four things is broken
After the shifts
  • Metrics that tell you what to decide next
  • Creative the algorithm actually rewards
  • A funnel that holds under cold ad traffic
  • Knowing which lever to move first
I have LOVED working with you guys this past year and a half. I have learned so much and our business has honestly been transformed by the work we've done with ads. So incredibly grateful for you two!
ChloeHead of Operations,Blanc Media
"Felt like an integral member of our marketing team."
Christina LhiHead of Marketing,Kit.com
Business owner reviewing ad campaign performance

Is this for you?

This is for you

Creators and business owners with an offer that already converts, running your own ads or with someone on your team who does, who want to actually understand what's happening in the account.

Not for you

Owners who want ads completely off their plate, or who don't yet have an offer that converts. This workshop is a way of thinking, not a template.

Workshop details

Date
Tuesday, July 28, 2026
Time
10:00am PT · 1:00pm ET
Length
90 minutes
Format
Live on Zoom
Cost
Free
Replay
Yes, for registrants

Save your seat. It's free.

Ninety minutes. Three shifts. Live on Zoom.

Save my seat

Free · Live on Zoom · Replay for registrants